Sainsbury's has launched a £10m, 5 year project to address household food waste.
The 'Waste Less, Save More' initiative firstly requires a trial town to benefit from a £1 investment to become the test town for new ideas about how to reduce household food waste;
Sainsbury’s chief executive Mike Coupe, said: “We know that waste – and particularly food waste – is a big challenge for households across the UK and it’s something our customers really care about.
Sainsbury’s will work together with the successful town to plan a year-long investment to trial iniatives, such as;
- Fridge innovations for the home to track when food is beginning to go off.
- Talking bins that give tips as rubbish is put in them.
- Reward programmes to encourage recycling.
- New packaging to keep products fresher for longer.
- Educational programmes for local schools and community centres.
Individuals or community groups can nominate their town to benefit from the investment, with the winner announced on 1 December 2015.