The Challenge

Briink approached Allen & York to work exclusively in partnership to manage the selection and hiring process for their Head of Sustainable Finance role, based in Berlin.

Briink is a tech start-up, a team of passionate entrepreneurs, data scientists and sustainability professionals, on a mission to leverage the scale of AI to help companies navigate their sustainability journey and accelerate the transition to a sustainable world.

Whilst Briink had a great story to tell, based out of the AI campus and financially backed by Merantix AG, with access to a network of more than 90 engineers, scientists, and entrepreneurs from leading companies and universities to support their mission, they had no employer brand in the market. Equally, they had no in-house recruitment capability, no network and no idea of what the candidate market looked like.

That’s why Sustainability recruitment experts Allen & York were called.

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The Solution

​Allen & York undertook a bespoke confidential recruitment process for Briink based on our Search and Marketing based solution, Contingency+.

Contingency+ is Allen & York’s Search and Marketing based solution which was the most suitable means of reaching a wide candidate market segment, combined with the ability to present a vibrant and informative outline of the opportunity.

We scrutinised the role, analysed what the client was looking to achieve and what the best background for a potential replacement might look like.

We then conducted a detailed market map of 1,000 suitable candidates across the German, French, Swiss, Dutch and British markets providing the client with a clear snapshot of the current market value and candidate availability matched to their needs.

Once Briink gave the go ahead on the brief for the Search, we agreed the search strategy and we also ran a directed and selective head hunt process.

Alongside the Search, we began to build a marketing campaign that would reach out and attract the level of candidates the client desired. This activity was run over a four week intensive period to blitz our network, our database of contacts and the wider candidate market.

Marketing collateral included a branded candidate pack, social media tiles, social media videos, and a bespoke mailer - all dual branded to ensure we were making the most of the Allen & York association across the recruitment landscape.

The Result

​With a deep-dive into the European financial candidate market, alongside a bespoke dual-branded marketing campaign, we capitalised on Allen & York’s reputation as experts in Sustainability hiring within the green economy.

After a market mapping exercise, a comprehensive search across the European financial candidate market, aided by a bespoke dual-branded marketing campaign, we capitalised on Allen & York’s reputation in the ‘green’ economy and raised awareness of Briink’s employer brand (for this and for future hires).

With a varied, dynamic long list of candidates, many from different backgrounds within the financial sector, we shortlisted exceptional candidates. After a comprehensive interview process, this led to the successful placement of the Head of Sustainable Finance within a 12
week period, delighting both the client and the successful candidate.

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"Spencer and the team at Allen and York were fantastic recruitment partners during the search for my newest challenge. Spencer managed an incredibly quick and fast moving recruitment process, and ensured that all parties were aware of each side’s needs and requirements. This made sure that there were no surprises, and that we could close the deal in a way that left everyone satisfied. From the start of the
conversation to the closing of the contract took less than a month, in large part due to the coordination and collaboration from Spencer and the team.

“He was clear, concise and respectful of everyone’s time, for which I was truly appreciative. It is rare to find a recruiter that really gets to know (and cares about) the candidate’s needs, in addition to their skills, so I felt like I was really being looked after during the whole process.

I can’t recommend Spencer and Allen and York highly enough - a truly unique recruitment team that gets the job done!"

Benjamin Howard-Cooper
Head of Sustainable Finance, Briink

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